"Parents located in North London seeks an exceptional and experienced tutor to support their most junior child on his first steps to growing into an British gentleman."
Looking at this listing, you might readily overlook the phrase "initial stages" as just a turn of phrase.
However, it could be the most significant element of this unusual job advert, as it attempts to find a tutor for a one-year-old.
Many of submissions have since been submitted since the unnamed family posted their search for the £180k-a-year tutor, who needs to be "an exceptional individual".
In recent few weeks, the advert has gained interest in the media, with many asking why?
Forward-Thinking Method
The CEO, chief executive of Tutors International, which is supporting the family in their quest, explained that notwithstanding initial doubt, he considered the concept "visionary", and "innovative".
When he met the family, he noted they appreciated the atypical nature of their requirement, and how immature their son is.
But, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that point "cultural influence had already taken hold".
But what did the family refer to by "cultural bias"?
It's "comprehensive", Adam answered. "The manner you eat, the way you speak".
He explained the older sibling had adopted "really subtle, body language" from the family, and had adopted their cultural habits. The family informed him they wished to avoid this pattern to repeat itself with their new baby.
The intention: To bring in a English tutor, who should speak with standard English accent, to shape the baby from the very start.
Osmotic Learning
"A great deal of the development at the beginning here is kind of osmotic," explained the CEO.
It's via this subtle influence that the family are hoping the child will acquire the UK customs they wish to instil.
He said the tutor must be someone who attended "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The instructor just has to be the appropriate candidate, they'll be doing things they aren't even aware they're doing, just naturally," he added.
Money No Object
The family told him the successful candidate should ideally also have understanding of or enthusiasm in equestrian activities, alpine skiing, artistic pursuits and instrumental training so as to shape the child in a broad spectrum of passions.
More than that though, he stated the family hoped the tutor to enrol the child on a selection of lessons so the child would be "pony-riding and starting an instrument by the time they are about three years old".
In the family's view, helping their son become a "British gentleman" will lead to success and create opportunities.
"Considering the advantages and disadvantages of that, because it's certainly a class statement," he notes.
But, despite all this tutelage in "UK identity", would the child adopt what is termed cultural bias from the international family he resides with regardless?
"Certainly", replied the CEO. "The parents know this might not succeed, but they've just taken the attitude of, 'let's give it a go and we'll proceed as early as we can', because the price of it is irrelevant," he explained.
Overly Optimistic
There are some in the education sector who express those concerns.
Peter Cui, head and founder of an educational organization, who also offer private tutors, stated that "the journey of embracing two identities, or actually, discovering oneself, is something that must be grown into, not manufactured."
He noted that he had emigrated from China to the Britain at the period of seven, and had been brought up experiencing and living both cultures. He went on to be educated at the University of Cambridge.
"The idea that an individual can function as a representation of UK identity, someone who can possibly transfer the characteristics of a English gentleman upon a 12-month-old child, strikes me as idealistic and unrealistic," he stated.
"Based on my background, engaging a distinctly British tutor from early childhood will will not necessarily create the goal they want.
"I wasn't provided with such a tutor, and nevertheless I have been privileged enough to enjoy numerous of the experiences they hope for their son."
He continued: "The fact is, self-identity can not be forced from the external environment; it must be selected, and it must be internally driven."
Acquiring Englishness
Of course, UK identity is something Adam believes can be instructed – and marketed.
"I think the reality that the global community regards us in this light is something that we should be cherishing|valuing|appreciating
